For Independent Artists Releasing Their Own Music
Most artists release music the way they
think the platforms work.
Start releasing the way they actually do.
Did you know asking fans to "go stream it" is one of the weakest signals you can send the algorithm?
There's a right way to do this — and it's already mapped out for you.
See how it works:
This is the plan you follow, day by day - built specifically for you
Your name. Your track. Your dates.
Build My PlanWhat You're Actually Getting
- ✦ 60-day day-by-day action plan - from pre-release through post-launch. Each day has a specific platform, a specific action, and a direct link you can click to do it.
- ✦ Every submission window mapped to your release date - Spotify editorial, Apple Music, Amazon, SoundExchange, All About Jazz. These windows close whether you know about them or not.
- ✦ Distributor-specific instructions - DistroKid, CD Baby, TuneCore each work differently. Your plan accounts for the difference.
- ✦ Metadata + correct tags for your genre and audience - specific genre tags, mood descriptors, and instrumentation labels matched to the listener pools your music belongs in.
- ✦ Fan activation language written for you - what to say, when to say it, and why those actions matter: saves, library adds, personal playlists, and repeat listens.
- ✦ Catalog integration strategy - how to use the music you've already released to warm the algorithm before your new track drops. Most artists leave this completely untouched.
You can't control whether the algorithm picks up your release. But you can control whether you're doing the things it responds to or the things it ignores.
Every action in this plan is built around how the platforms actually behave - not guesswork, not trends, not what worked once for one artist.
"We've seen the difference between hitting submission windows and missing them - and it's huge."
The Braxton Brothers
"This playbook has been super helpful."
Keith Eatmon - #1 UK Soul Artist
When your record drops...
nothing gets left on the table.
Tell me your release date, your track, and your distributor. I build your complete day-by-day release plan - specific to your release - within 5 business days.
Have a question first? Let's talk.